http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/2/
With all the buzz about email and social networking these days, many businesses are quick to write of the advantages of direct mail marketing, but Forbes said this is a mistake. A recent survey of marketing professionals found that direct marketing is still generating the best return on investment of any marketing channel for business to customer (B2C) marketing.
There’s something familiar about having your message in a customer’s home. That could be one reason why marketers also reported that direct marketing was effective in generating new customer contacts and retaining those leads in the future. Direct Mail is far from dead, and the services at Electro Image make it easier than ever to get your message out there.
