When you are getting ready to print materials for your business, one thing to consider is whether you can get the same graphic design, or at least a similar look, on everything you print. Choosing one commercial printer for all of your materials ensures a consistent look that will help brand your business.

When customers see the same logo, color scheme, and visual style on your business cards, brochures, stationery, and presentation folders, this develops brand recognition. When you post flyers and send direct mail, using the same company for 4 color printing gives a consistent design. This helps people recognize your material at a glance and take notice of your business.

You are certainly seeing an uptick in political signage or political signs in an election season, because candidates and campaigns know that they need to make themselves visible to voters. It’s a time tested strategy that continues to show returns for candidates, especially when you can leverage the kindness and support of voters who can extend the message and advertise for you on their lawns or in their business locations. But politics isn’t the only place that  yard sign marketing or yard sign advertising  can be effective. Increasingly, other types of businesses are taking advantage of this marketing opportunity. Whether you are promoting a seasonal sale, special event, or maybe a relocation, these types of signs can have a huge impact on driving customers to action. They tend to stand out from the typical signage, so even if customers aren’t looking at a banner or the poster in your window, they’re bound to see something that’s in their line of sight, especially if you position your signs in high traffic areas. This can drive conversions and take your sales and events to the next level, providing you an incredible return on investment.

One of the hottest new processes on the market today is lenticular printing or 4-D printing, which gives you the opportunity to create animated business cards that are eye-catching, appealing, and interactive. They are sure to garner attention and they also make for great conversation starters. You can use these exciting new products to reflect your online marketing strategy by creating an animated logo or using the new business cards to support your existing marketing strategy and message. Reinforce the brand you have built and step into the exciting new world of animated business cards with a 4-D effect.  No special glasses required!

One great way to set yourself and your message apart from the competition is in those enticing details. With new Akuafoil printing, you can get a sparkling foil finish that is eye catching and attractive. With these beautiful foil business cards or foil postcards, you can be sure your customers and clients will take notice of your brand and message. It can help you stand out from the crowd with dynamic colors that stand out with foil.  Produce large solid areas as well as reversed out areas of foils to build branding and to make your marketing message shine.

In this digital age, your custom business stationery is more critical than ever. When you are putting together your custom letterhead, you want to make sure that it matches your current company logo and color scheme. You also want to ensure that it looks professional, as you and your business do in person. Remember, relationships are what make the sale and follow-up letters on well coordinated stationery speaks volumes about how important that customer or potential customer is to your business.

http://www.piworld.com/blog/do-you-have-guts-it-takes-fire-800-000-customers-michael-casey

Times are tough. The economy sucks. You know the drill. You have to hold on to every customer you have. Or do you? Analyzing the recent moves made by Netflix, this article argues that more businesses–and printers in particular–should be following Netflix’s lead and dumping low-profit-margin customers. Sure, it’s easier said than done. Much easier. Still, it’s good food for thought.