http://www.piworld.com/blog/do-you-have-guts-it-takes-fire-800-000-customers-michael-casey
http://www.piworld.com/blog/do-you-have-guts-it-takes-fire-800-000-customers-michael-casey
Every day, your customers are getting offers in the mail and their email inbox. There are countless pitches to sort through, from discount printing coupons to trade industry newsletters to meeting venue offers. Other companies are trying to entice customers with offers of corporate credit cards, fleet or lease cars, and corporate gym memberships. The sheer volume of postcards and paper that get tossed in the trash each week is astounding. Your customers are so conditioned to receiving and discarding junk mail that they often know what they are looking at without even opening it. Unless they are expecting the monthly trade publication or weekly industry status report, they probably won’t give their bulk mail a second glance. That’s why you need a strategy to grab their attention using marketing by mail. By thinking outside the box, you can come up with an innovative way to make your message connect with the busy marketing and management folks who are your potential customers.
One effective way to make that connection is through custom puzzle printing. By teaming up with Electro Image, LLC, you can use a custom puzzle as a direct mail tool as interactive, experiential marketing. With a professional design team, a belief in affordable business printing, and a commitment to customer service, they are a great partner in your effort to get more of a return on your marketing budget. Using the relationship focused approach of experiential marketing means building strong relationships with your customers that last beyond and between your sales transactions. Let them know you are there for them whenever they need you, and they won’t forget to give you a call. They will also be compelled to tell their friends about your great service and commitment to building relationships. Whether you are targeting new clients or keeping in touch with existing customers, a puzzle message is an effective marketing tool to communicate your message in a fun, interactive way that they are sure to remember.
Puzzles are available in full color and are laminated. You also have your choice of sizes, from 4 x 6″ to 12 x 18″, with number of pieces ranging from 20 all the way to 300. The best part is that Electro Image, LLC is fully committed to customer service and they believe that printing for your business shouldn’t have to cost a fortune. They will work with you to help you find the specs that work best for your budget and marketing goal. This is an exciting opportunity to get the word out and connect with customers or follow up with past clients. Keep yourself on their minds and be remembered for your creative approach. Use custom puzzles with special offers from Electro Image, LLC and they will help you with every piece of your marketing puzzle.
www.technifoldusa.com/bindery-success-blog/bid/69821/Judgement-Day-in-the-Bindery
What is an acceptable level of error in any business? Is one too many? How would a customer know that the mistake they see is a rarity rather than evidence of shoddy work? While perhaps the wrong lessons were learned here (How “‘out there’ on the line” can a catalog printer really be?), all business owners should read this and ask themselves these same questions.
To print, or not to print, that is the question. At least, it is according to the website printgrowstrees.com. This interesting/controversial site (depending on your point of view and/or politics) throws a monkey wrench into the “Think Before You Print” campaign. While printers might love the message, it does leave out some important details like landfills and recycling. Definitely worth checking out.